It has been referred to as ‘the Great Blog War of ‘10’ (Jackson 2010, p. 32), the way in which traditional media and journalists and the new online community are competing for centre stage, and the way to go about broadcasting (Jackson 2010, p. 32). According to BlogPulse (2010) the total number of identified blogs is 149, 683, 244. 1, 944, 106 blogs were recorded by Technorati in 2004 (Garfield 2004, p. 32). That is an increase of 147, 739, 138 blogs in six years, with 57, 169 new blogs uploaded in the last 24 hours (BlogPulse 2010).
The term blog comes from web log (Blogging Phenomenon 2010) and acts as a very publicised version of a private journal, noticeboard, or photo gallery, or these aspects combined (Garfield 2004, p. 32). Indeed this is the problem of the blog for some people; that these highly personal thoughts are being put online for the world to see, instead of remaining in the private diary.
On the other hand, there are people, and companies who find the online world of blogging fantastic. Blogging Phenomenon (2010) has compared online communication to the invention of the telephone; as a new way to share information either about their private lives or their business. Companies have also seen this side to blogging and how useful it is to their public relations, by using this method to communicate more interactively with their customers.
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